In a computer network, every device is assigned a unique IP address that serves as its identification number. This address is used to retrieve information from the internet and to communicate with other devices on the network. However, this IP address also leaves a trail of information about the user's online activity that can be collected and tracked by websites.
Every time a user visits a webpage, their IP address is recorded by the site's server. This information is used to collect user-oriented data such as location, Internet Service Provider (ISP), and other identifying information. This data can be stored and used at the discretion of the website, without the visitor's consent or knowledge.
For example, if you're located in London, UK and your ISP is TELENET, a website can collect this information through your IP address. This allows the website to target advertising, personalize content, or even monitor your online behavior.
Even search engine giants such as Google are using IP addresses to track and associate search patterns and online activity with individual users. This data is used to send more targeted ads, but the amount of information being collected raises concerns about the accuracy of the profiles being created.
It's important for internet users to be aware of the potential implications of their online activity and to take steps to protect their privacy. This includes using VPNs, regularly clearing browsing history and cookies, and being cautious about sharing personal information online.
